|English: MRI coronal view of the amygdala (Photo credit: Wikipedia)|
Recently, I visited with Christophe Morin, a French researcher with SalesBrain, which is based in San Francisco and claims to be the world’s first neuromarketing agency. His title is chief pain officer. He believes that if a company wants someone to buy its products or services, it must seduce the reptilian brain — the part that controls fear and other emotions.
“Pain” is in his title because his company’s approach is to help marketers look at the frustrations and challenges consumers experience. “Humans are pain-avoiding machines,” Mr. Morin said. “Sometimes our pain points are conscious and sometimes unconscious.”
He offered six simple rules that small businesses can follow: More at: